For regional businesses
Turn a strong service or catalog into a multilingual product, then automate the work behind it.
Independent systems studio · Fathallah Haj
I build digital systems that sell, automate, and stay reliable.
I help startups and ambitious regional businesses launch multilingual products, automate operations with AI, and run dependable cloud platforms.
AIhuman takeoverPrivate system
Built across product, AI, and infrastructure
Trilingual productsProduction-facing systemsPublic infrastructure codeAI with human control
Two ways I can help
One engineer across the product and platform boundary.
Services
Build the outcome, not just the interface.
Each engagement is scoped around a real operating need and delivered with the infrastructure required to keep it useful.
Launch a digital product
From idea and product architecture to a multilingual web or mobile experience, admin tools, payments, and production delivery.
Next.jsReactFlutterPostgreSQLPayments
Automate a workflow with AI
Practical assistants grounded in business rules, trusted data, review gates, and clear human takeover paths.
LLM toolsWhatsAppRAGEvaluationsAutomation
Make the platform reliable
Infrastructure as code, Kubernetes, GitOps, delivery pipelines, observability, security controls, and operational runbooks.
KubernetesTerraformArgoCDPrometheusCI/CD
Selected work
Products people can visit. Systems engineers can inspect.
Real product surfaces, public repositories, and explicit evidence boundaries. No invented metrics or customer claims.
01Go To Nature
An Arabic-first community platform giving programs, activities, memories, reviews, and commerce one coherent public identity.
- Public production experience
- Real community visual assets
- Structured multi-surface product
Arabic-first WhatsApp AI Sales AgentPrivate system architecture
WhatsApp Cloud APITypeScriptLLM APIsPostgreSQLWebhooks
Arabic-first WhatsApp AI Sales Agent
A production-oriented WhatsApp sales assistant grounded in catalog data and deterministic business rules, with evaluation and human takeover built in.
- Deterministic business-rule layer
- Human takeover state machine
- Evaluation and outbound safety gates
Argus AIPublic build
NestJSTypeScriptKubernetes APIPrometheusLoki
Argus AI
A source-backed DevOps assistant with a working Kubernetes connector and an extensible tool layer for metrics, logs, and delivery systems.
- Public source and setup path
- Working Kubernetes connector
- Dockerized observability stack
04SOLitaire
A polished competitive Klondike experience spanning a public marketing site, mobile gameplay, Solana wallet authentication, and escrow-oriented match flows.
- Public marketing product
- Captured gameplay surfaces
- Product and chain integration
More live product work
Focused builds for regional audiences, commerce, communities, and operations.
Multilingual commerce & bookingCamp & HikeAn Arabic-first adventure platform combining trips, commerce, content, payments, and complete administration across three languages.
Expedition content & operationsElsewhereCoA cinematic Arabic-first expedition experience with English support, structured trip content, administration, and AI-assisted drafting.Trilingual commerce productLulu TokkiA trilingual Korean-snacks storefront with authentication, wishlist, cart, orders, administration, and installable PWA behavior.In development
FocusQuest
An ADHD-first Flutter learning and focus experience for young people, with parent controls, platform-aware restrictions, and Arabic/English product surfaces.
FlutterFirebaseAndroidiOSAccessibility
Technical proof
The visible product is backed by operational depth.
I work across delivery, infrastructure, observability, data, and AI boundaries so the finished system can actually run.
Product systems
Next.js, React, Flutter, payments, authentication, admin workflows, PostgreSQL
Platform & delivery
Kubernetes, Terraform, Ansible, ArgoCD, Helm, GitHub Actions, Jenkins
Reliability
Prometheus, Grafana, Loki, ELK, queues, WebSockets, runbooks, incident response
AI automation
Tool calling, grounded context, evaluations, workflow gates, human takeover
Working model
A direct path from unclear problem to operating system.
- 01
Frame
Map the customer journey, business rules, risks, and evidence of success.
- 02
Shape
Choose the smallest architecture that can deliver the whole outcome.
- 03
Build
Ship in visible slices with tests, observability, and clear review points.
- 04
Operate
Deploy, document, measure, and make the handoff usable.
Project inquiry
Tell me what needs to work better.
Share the current situation, the outcome you need, and any constraints. I’ll respond with concrete next questions.
Your details are sent only to Fathallah for this project inquiry.